Kwik-E-Mart Gamble Pays Off For 7-Eleven
July 30, 2007
Dallas News More than 3 million pieces of Simpsons merchandise sold. One million Sprinklicious doughnuts were consumed. And one heck of a marketing coup has been scored.When Dallas-based 7-Eleven Inc. decided to turn 12 of its stores into Kwik-E-Marts for the month of July to coincide with the release of The Simpsons Movie, it was [...]
